RIM® – BlackBerry® Market Leader Company is using VisuaMente´s Virtual Solutions.
In this case, we customized our Virtual Business Platform to Virtual Conference Center and a Virtual Trade Show.
We optimize BlackBerry® Marketing ROI getting more efficiency, these objectives:
- Create a space for knowledge exchange.
- Make BlackBerry® solutions offered by it´s partners known among RIM clients.
- Build BlackBerry® expert users’ loyalty.
- Promote RIM partners specialized in the development of applications for their BlackBerry devices users.
- Gather specific information on BlackBerry® users.
Source: flickr (user: VisualMente_
Result
1. The event registration system and having participants create their profile enable building a rich data base by means of which both RIM and its partners carried out focused marketing and promotion actions.
2. VisualMente Virtual Business Platform allowed tracking participants´ activity within the virtual environment: what conferences they attended, which areas they visited, what documents they downloaded and much more information. Thanks to the detailed reports provided by each participant, sponsors and partners were able to identify those participants interested in their solutions and contact them directly.
About 3,000 registered users.
36 online conferences attended by more than 500 persons.
1,155 hours of overall connection.
Over 6,000 entries into the different locations.
More than 5,000 document downloads.
Full Case Study
